Aesthetic Qualities 

The aesthetics of a website refers to the visual characteristics of each page. A few examples of what this include are : pictures ( background images, thumbnail images, banners and logos), colour schemes ( font colour, menu colour ectect) and layout (where things like side bars, titles, logos, pictures, menu bars and information  are positioned on the page).

http://ironmanmovie.marvel.com/

the image above is a good example of a visual web page infact the page relies on aesthetics alot, they have obviously spent alot of time and money making sure the site looks amasing this is because it it is for a movie so need to look good otherwise it will put people off seeing the film. the sight includes stunning interactive graphics of the iron man suit, clips, teaser trailers and extra information about the film and characters all this is intended to both promote the film and enhance the users experience by giving them extra information.

http://www.google.co.uk/
not all web pages need to be so extravagant with the visual side in some cases functionality far out ways visual appeal, the search engine GOOGLE is a prime example of a simple, functional yet still visually pleasing web page. it needs to be this simple so it doesn't distract from the information the user is searching for. also it makes the search procces to be alot faster!